To sell to Amazon as a vendor, Amazon has to buy from you: in Vendor Central, Amazon buys your products wholesale and sells them to its customers. After that, five things decide whether the purchase orders keep coming: complete content with A+ pages, every PO confirmed on time, shipments that follow Amazon's routing and labeling rules, strong vendor performance, and every remittance reconciled so wrong deductions get disputed. Overseas factories can sell through Direct Import. Grow eCommerce has managed retailer accounts for home furnishing suppliers for more than 10 years, Amazon among them.
One factory we worked with had never done business with Amazon. We got Amazon to fly out and visit the factory. Amazon's first purchase order was $1.2 million. The next year, Amazon ordered $8 million through its Direct Import program. That's what a vendor relationship looks like when the setup, the content and the compliance are handled right from the first PO.
Getting Amazon to buy. The vendor terms — payment terms, allowances, co-op. Vendor Central. EDI for purchase orders, confirmations, ship notices, invoices and inventory, with the ship notice due before the shipment arrives and carton labels that must match it exactly. The routing guide, carrier appointments, carton and pallet prep. Chargebacks for purchase-order, shipment and prep compliance failures. Claims and deductions on the remittance. Performance targets that keep moving. A+ content, Brand Store, Vine. And on Direct Import: booking and document deadlines of its own, and a cost for missing any of them.
Every one of those is a place to lose margin or lose the next PO. Our team runs all of them for home furnishing suppliers, inside your Vendor Central account. You keep the account and the relationship; we do the work.
Vendor Central is Amazon's first-party (1P) wholesale channel. Amazon buys your products at a negotiated cost, owns the inventory, and sells and ships it to its customers. You receive purchase orders, ship to Amazon's fulfillment centers to Amazon's rules, invoice, and get paid on terms — minus whatever Amazon deducts. Most of it runs on EDI. Direct Import is the Vendor Central route for overseas manufacturers: Amazon buys directly from the factory. It has its own booking and document deadlines.
Three things decide whether the POs keep coming: whether you ship complete and on time every time, whether your listings convert once Amazon has your product, and whether you catch and dispute the deductions before they eat the margin.
Chargebacks go unchallenged. They are automated, each with its own dispute window. Nobody reconciles the remittance, so they stand.
Shortage claims eat the invoice. Amazon says fewer units arrived than you shipped; without the ASN and proof of delivery in order, you can't win it.
Late acknowledgments and missing ship notices. The acknowledgment and the ship notice are where most compliance failures start.
Thin listings don't convert. Amazon owns the price, but the content is yours — and incomplete listings sit.
Fill-rate misses stop the POs. Amazon forecasts from your performance; miss the targets and the orders shrink.
Direct Import deadlines. Booking and document deadlines are strict, and every miss costs money.
In Vendor Central, Amazon is your customer: vendors sell their items directly to Amazon, which then sells them to shoppers. Getting in starts with Amazon's vendor team, so a clean catalog, complete product content and a sales track record at other retailers help make the case. Once you're in, the work is confirming purchase orders, shipping to Amazon's rules, building product content and A+ pages, and reconciling every payment. For furniture, accurate dimensions, weights and packaging matter most.
Amazon decides who becomes a vendor: its vendor team opens Vendor Central accounts for the brands it wants to buy from. A clean catalog, complete product content and a sales track record at other retailers make the case. We position lines for Amazon's vendor team and handle the setup once the account opens.
As a vendor, Amazon buys your product wholesale, owns the inventory and handles the customer. You manage purchase orders, shipments, content and deductions. It's a wholesale relationship, and it's the one we manage.
Direct Import is the Vendor Central route for overseas manufacturers: Amazon buys directly from the factory. It carries its own booking and document deadlines, and missing them costs money. One factory we worked with had never sold to Amazon; its first Amazon purchase order was $1.2 million, and the next year Amazon ordered $8 million through Direct Import.
Automated deductions for not following Amazon's rules on purchase orders, ship notices, prep, packaging, transportation and receiving. Each has a dispute process and a window; the ones you don't dispute, you pay.
Enhanced product-page content — image modules, comparison charts, brand story — added to the product detail page. It lifts conversion and we build it for every item that earns it.
Yes. We audit the catalog and the last year of remittances, fix and complete the listings, take over PO and shipment compliance, and dispute what's been wrongly deducted.
Your own team, or an outside team working inside your Vendor Central account as an authorized user. It is daily work — purchase orders, shipments, content, cases and remittances — so if nobody on your side can spend real time in Vendor Central every day, outsourcing usually pays for itself. With Grow eCommerce you keep the account, the relationship and the data; we do the daily work.
Monthly plans based on your active SKU count, plus a monthly commission on managed sales — 2%, 1.5% or 1%, one rate set by the month's total. Every plan is fully managed by our team. See /pricing for current plans or book a call for a quote.
Book a call. We'll tell you what Amazon needs from your line, or audit the account you already have.