How to Increase Sales on Home Depot as a Supplier

Usually because the item is suppressed or never finished setup, not because it was removed. Home Depot holds items back for missing required attributes, image compliance failures, zero inventory, or price/cost mismatches, and its IDM guide asks the supplier to check for items in Error daily rather than waiting for a notice. Read the item's status in IDM; if you have more than a few dozen SKUs, a daily automated status check is the only reliable way to catch it. Step by step: why products don’t show on homedepot.com and how to fix suppressed items.

It depends less on Home Depot than on how ready your item data is. Most delays come from content rejections — missing attributes, image spec failures, or category rule mismatches — that send the item back for rework, sometimes more than once. Preparing every item to Web Complete standard before submission is the fastest path. If you are not a Home Depot supplier yet, the first step is the merchant review of your New Product Submission, which Home Depot says its merchant team answers within 60 days.

Home Depot's route for new suppliers starts with a New Product Submission through its prospective supplier site; a merchant reviews it and replies if there is interest. After approval comes onboarding: vendor setup, item creation in IDM, images to spec, and the order and inventory connections for drop-ship. The approval is the start, not the finish — most of the work that decides sales happens in setup.

Start with the required primary image — Home Depot's content guide asks for a plain white background and at least 1,000 × 1,000 pixels. Then add enough images to answer a shopper's questions without the store: every angle, close-ups of materials and hardware, dimensions, and the product in a room. A short video and assembly or care documents help most on furniture and larger items. In our experience the top sellers in a category are the benchmark: match or beat what they show.

Most chargebacks trace back to data and shipping: item dimensions and weights that are wrong at some level of the hierarchy, images or item data that fail compliance, late or missing ship notices, and routing mistakes. Get the item data right once, ship to the routing rules, and reconcile every remittance so each deduction is matched to its PO and disputed inside its window. Deductions that are never reviewed are the ones that cost the most.

Start with the product page itself: accurate descriptions, complete dimensions and good images reduce the returns and disappointed buyers that produce bad reviews. Then ask your merchant whether your items qualify for Home Depot's SEEDS review-seeding program, answer shopper questions on the page, and keep items in stock so reviews keep accumulating. Never offer anything in exchange for a positive review.

Sometimes — after the basics are fixed. Orange Apron Media is Home Depot's retail media business; ads can raise visibility for items that already convert, but they cannot sell an item that is suppressed, out of stock or thin on content. Fix live status, content and inventory first, then test ads on your best-converting items and measure the sales they add.

Keep it in-house if you have someone who can spend full days inside Supplier Hub and IDM and knows the compliance calendar. Outsource if the account is managed part-time, if items are going down without anyone noticing, or if deductions are piling up. With Grow eCommerce you keep the vendor account, the buyer relationship and the data; we do the daily work. See what it costs.

Most home furnishing suppliers should sell on both, but not start both at once. Start where your catalog and operations fit best — Home Depot rewards complete item data, compliance and dependable drop-ship; Wayfair rewards deep assortment, strong content and fast fulfillment — get that account running cleanly, then add the other. We manage both; see our Wayfair guide.

IDM stands for Item Data Management. It is Home Depot's product content system where suppliers enter and maintain every attribute, image, and description for their items. What customers see on homedepot.com is generated from the IDM record, so incomplete IDM data directly limits how an item ranks and converts.

No. Home Depot sells online through both drop-ship vendors (DSV), who ship direct to the customer, and stocking vendors whose products ship from Home Depot's distribution centers. Many home furnishing suppliers start as DSV because it requires no inventory commitment from Home Depot, then expand into stocking programs once sales are proven.

Audit every item's status, fix the reason each non-live item is suppressed, and bring content up to Web Complete standard so it stays live. Then send accurate daily inventory and monitor the catalog every day. Grow eCommerce does this as a managed service and starts with a free retailer report that shows exactly which of your items are not live and why.

Yes. Home Depot Canada has its own new-product submission, supplier programs, Canadian cost and carrier rules, and bilingual content needs for Quebec. We manage the US and Canadian accounts together so both catalogs stay live and in step.

Yes. We work inside your existing vendor account as an authorized user, so the account, the relationship, and the data remain yours. We handle IDM, content, inventory feeds, and monitoring; you review results in the GEC platform.

Monthly plans based on your active SKU count, plus a monthly commission on managed sales — 2%, 1.5% or 1%, one rate set by the month's total. Every plan is fully managed by our team. Optional add-ons include Home Depot Returns Recovery: we dispute bad returns for 10% of what we recover. See /pricing for current plans or book a call for a quote.